Just saw these new videos about the upcoming release of ArcGIS 10.  I have to say, I dig the look of the new layout, way to join 2005 ESRI.  Way better than MapInfo and Manifold's 1996 designed on sandpaper layouts.  But seriously, I do think it looks really nice.  There appears to be some really great additions too. There is an attempt to include temporality in the data.  Continued support for Python (possibly expanded) and .NET.  Here is a good video where you can see the layout design, and interacting with models.  I particularly like those query layers.  I'm not quite sure how this works, but it seems they are integrating with 3D quite a bit.  Essentially letting you switch between the 2D and 3D.  This is the one that got me really drooling though.  Don't those new data editing tools look sweet!  The problem with this promo stuff is they don't really tell you what license level these will be available, and what extensions are required.  My guess is all the extensions, and working with ArcInfo. 

So, what did I learn from all this?  GIS Analysts do not belong in front of the camera.