This article came to my attention via the always interesting Cartotalk. It is a discussion of Bis2's new software and new information visualisation technique. While, I wouldn't really want to be on the receiving end of Few's criticism, I can't help but agreeing with the points made by few. Initially, I was sceptical of the title of the article, and have soon numerous graphic designers bash maps as a infographic tool, so I was expecting this. I for one am completely biased and think maps are fantastic, but do understand that the best tool should be used for the job not necessarily what you want for the job (surprisingly a simple line chart wins a lot of the time). However, after reading the article, I found it to be a very reasonable assessment of the techniques used. I am sympathetic to trying to create something new, but this technique definitely does not seem appropriate to the data. I can't help but wondering though, maybe by keeping the data separate from each other as the data matrix was done, allowing the overlap between categories might help explore relationships between them, for example there might be a trend where clothing items dip together during one quarter where other categories do not. I don't think this visualization technique would actually work to well for exploring these relationships, since it would be quite easy to just reorder the items. There are probably better methods for this (data mining?). I do think you can probably control for the issues Few raises a bit. Presumably, Bis2 uses some sort of interpolation method (IDW, krigging) to create the continuous surface, or a density (kernel density) method. Both of these methods use either a search radius or bandwidth in order to determine the influence of data points on each other. I refer you to Spatial Analysis Online if you want a more detailed explanation of either technique. The search radius or bandwidth may be fixed or variable (e.g. a minimum of 3 points used). This is a huge presumption on my part, because I don't know how the values are actually calculated but given the creator is a cartographer by trade...we can make a fairly safe assumption. So by choosing a search radius or bandwidth that maintains the integrity of the category, or category and date (i.e. the data point only influences itself), then the influence of other categories might be reduced while still maintaining the ability to identify hotspots. But this is approaching just a simple matrix approach demonstrated by Few. If you create a continuous surface for individual categories you can see the relationship between months, which I don't necessarily think should be treated as discrete units as shown in Few's graphics.. But this is really just a mental exercise.
I don't really like the spiral graphic one. Probably because I found it confusing. I do however like the attempt to use the donut to represent time. I find it interesting that the matrix graph separates January and December, where a donut would connect them. Having worked at Best Buy through November, December, and January, I (intuitively at least) know how linked those months are.
Just some thoughts. Kudos to Bis2 on their efforts and hard work, though.
A friendly note to the reader: I spell using an 's' or 'z' interchangeably at my whim, laughing in the face of consistency :).